Wednesday, April 20, 2011

THe value of consumerism should be no mystery. In truth, all commodities are variations of the same goal: to ease the difficulty of life; to make the strenuous simple. All around us is proof of what human beings have created to reduce our ineptitude: a glass to carry around fluids inside of, a window with blinds to allow light into a room at the volition of an occupant, compact discs holding recorded ideas and emotions later to be listened to, pieces of paper to also carry ideas and emotions that will later be referred to, etc.

Thus, a critique of consumerism shouldn't seek to dismantle the market as we know it, but instead to encourage a more prudent process of consuming. What will follow is not only the willingness to tell one's self 'no' to buying something they do not need, but also the ability to use only that which can be used.

It also bears worth saying that the commodities we consume lead us to believe our quality of life is higher than that of a 3rd world country because the inherent usefulness of any form of technology. An individual may not be abjectly poor, but since they can clean a household, talk to friends on a telephone, check their facebook and explore the internet on their computer, the individual is inclined to not even confront the reality that they indeed are not middle class either. I believe this delusion is the most significant disincentive of a revolution. Complacency is only obvious from the view of the disgruntled. The more we consume, the more new products and revisions have to be made to keep us consuming; the process never disrupts itself and questions if it should be halted or at least slowed down.

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